Right after COVID, the industry exploded. Everyone looked like a genius.

We did what most companies did — hired fast, hired local, paid top dollar.

It worked... until it didn’t. By late 2022, the market started shrinking. Our biggest clients pulled back.

Meanwhile, our payroll was bloated, and VC-backed competitors — with 10x more funding — were coming for the same clients.

Revenue dropped. Margins evaporated. We couldn’t outspend them. So we had to outsmart them.

That’s when we made one pivot: global hiring. Not just for support. We built an elite team overseas — marketing, growth, product, finance, ops — the whole machine. Over 80% of our team in our 8-figure venture-backed business is now offshore.

They’re sharp. They’re loyal. And they crush their U.S. equivalents.

Today, our ops are lean, our output is higher, and our margins are growing every quarter.

So we turned it into a service — to help other business owners do the same.